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Calorie Density: How to Eat More, Weigh Less and Live Longer DVD

Calorie Density DVD Cover Calorie Density DVD Cover

In this enlightening and humorous talk, Jeff will show you why choosing the wrong kinds of calories is a major contributing factor to the obesity epidemic.

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Can We Trust News Reports about Medical Studies?

Can We Trust News Reports about Medical Studies?

Controversy sells. The media is always happy to report when the conclusions of a new study fly in the face of established beliefs. But the controversy and the short-lived news stories are too fleeting to include the voices of the medical and scientific community as they meticulously review the data, the methods, the math, and...

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Hoping for Health but Missing the Mark?

Hoping for Health but Missing the Mark?

"There was a party at work, but there was next to nothing I could eat except the Oreos. At least they were vegan!" I hear this sort of reasoning every day in my practice. And I totally understand it. For years, I was a tater-tot vegetarian and thought I was "healthy" because of my eating...

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What Does a Plant-Based Dinner Plate Look Like?

Starch-Smart® System: From Sun To Plant To Plate Starch-Smart® System: From Sun To Plant To Plate

"I have really been thinking about . . . how best to describe the principles of a healthy diet, and I think, plant-centered, minimally processed, calorie dilute, low SOS [salt, oil, sugar] & variety, really sums it all up," says Jeff Novick, MS, RD. But what does that look like when we sit down to...

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Dr. John McDougall Offers Label Reading Advice

Dr. John McDougall Offers Label Reading Advice

Eating a whole-food, nutrient-rich, oil-free, plant-based diet focuses on consuming foods that aren't sold in a package or have a label. As Dr. Michael Klaper likes to say "Eat food as grown!" In other words, choose food items that are as close as possible to how they are found growing in nature. For instance, corn...

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The Effect of Different Oils on Endothelial Function

The Effect of Different Oils on Endothelial Function

Is there a "HEALTHY" oil? We've heard the term used so often that most of us believe there is such a thing. But which is it? Some tout olive oil because of its ancient Mediterranean roots. Others point to the long tradition of using soy products in Asia to prove the benefit of soybean oil....

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Tips for Taking a Plant-Based Diet on the Road

Family in Car on Road Trip

Changing to a delicious, whole-food, plant-based diet is by far one of the best decisions you can make for you and your family! However, it does present some challenges, especially when taking a plant-based diet on the road. By taking the time to carefully plan your meals, you'll be prepared to eat wholesome disease-fighting meals...

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Coconut Oil and Magic Marketing

Coconut Oil and Magic Marketing

The Mash-up of Medical Research and Marketing We've all seen books, articles, or internet stories on the alleged "miracle" properties of coconut oil. And we've watched as coconut oil has gotten more and more dedicated shelf space at our local grocery stores. Have you ever stopped to wonder why a food product that had been...

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Calorie Density = Key to Weight Loss

Calorie Density = Key to Weight Loss

One of the biggest advantages to eating a whole-food, nutrient-rich, Starch-Smart® diet is its simplicity for those desiring to lose extra weight. There's no calorie or carb counting, weighing portions, or relying on strong will power involved. Weight loss takes place simply by eating whole, natural plant foods when we are hungry. A whole-food, Starch-Smart®...

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The Wine and Olive Oil Diet

The Wine and Olive Oil Diet

Many fad diets come and go, but one diet in particular has stood the test of time.  Anyone familiar with the Mediterranean diet will most likely tell you that by pouring olive oil over your salad and including a glass of wine with your dinner will transform your present diet into a "heart healthy" Mediterranean...

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Jeff Novick Compares Fruit Juice To Cola

Jeff Novick Compares Fruit Juice To Cola

After making the transition to a plant-based diet, it's only natural to want to rush out and buy an expensive juicer to make our own juice. However, before you start searching on Amazon for the best kind, watch this six minute video clip from Jeff Novick's "Fast Food - Shopping School" dvd.

Jeff explains how fruit juice is not a natural state of the whole fruit, but actually a highly processed, refined food that should be used very sparingly, as a condiment for extra flavor. A whole fruit contains fiber, is low in calorie-density, and high in satiety, whereas fruit juice has had its fiber and many nutrients removed, is calorie-dense, and is low in satiety. Jeff refers to juice as "liquid calories" that can quickly add unwanted pounds and elevate blood sugar levels as well as triglycerides.

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The Pleasure Trap of Whole Natural Foods

The Pleasure Trap of Whole Natural Foods

Grocery store aisles are filled with products labeled as "all natural," "heart healthy" and "organic." It's easy to be attracted to these products, since they claim to be so healthy. Since it's organic, all natural, and good for our hearts, we would be crazy not to purchase it, right However, when we take a closer...

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