John Robbins was the first person many of us enountered in considering the plant based diet world.
We were privileged to work one Immersion program with John Robbins, a world famous author who gave up the riches of the Baskin Robbins family to pursue his interest in health and plant based nutrition. Many of the plant based pioneers of today were first introduced to the health benefits of a plant based diet by reading John Robbin's first book "Diet for a New America". It is still a good read although John has since written many other books.
The embedded video is of John Robbins and his son Ocean Robbins at a Health Life Expo.