What three ingredients do food manufacturers add to addict you and increase sales of their products? You will find these three addictive substances in the majority of today's hyper-palatable processed and fast foods. And... drumroll please... the three secret ingredients are: sugar, fat, and salt. But, why?


These ingredients "seduce our taste buds" by stimulating our brain's pleasure center, causing us to crave the artificially concentrated flavors over the natural flavors in whole, unprocessed foods. Consuming these hyper-concentrated flavors leads to addictive, self-destructive behavior, which Doug Lisle, PhD describes as "The Pleasure Trap." He explains how we were designed to eat these flavors in very low concentrations that are contained in highly-fibrous, water-dense, nutrient-rich foods.

For more information on food addictions, click on the following links:

(1) Losing Weight Without Losing Your Mind

(2) The Pleasure Trap

(3) Forks Over Knives" documentary trailer

(4) Junk food desensitizes the reward centers of the brain

(5) Dr. Carney's Food Addiction Pinterest Board

(6) Why John McDougall MD Recommends Salt Sugar Fat

(7) Dr. Carney's Weight Loss Pinterest Board

(8) Toxic Hunger Creates Food Addictions

(9) Junk Food = Drug of Choice

(10) Are Fatty Foods Addictive?